Guide to Carrying Your WordPress Blog Equal to Today’s Google Algorithm Standards

20 September 2013

Auckland: Keeping pace with Google’s ever changing algorithm updates on WordPress blogs needs regular examining and adjustments, which many webmasters fall short to keep up with. Pursuing the Penguin algorithm update, many bloggers experienced a stop or decline in traffic.

Though staying abreast of the industry trends does need regular updates to continue performing well in search, most jobs are not time taking at all. This guide will aid you know current changes to Google’s algorithm and how to

Although keeping up with industry trends does require frequent updates to continue performing well in search, most tasks are not time consuming at all. This guide will help you understand recent changes to Google’s algorithm and how to revise your WordPress blog to follow the new industry standards.

The Penguin and Panda Revolution

The Penguin and Panda Algorithm updates targeted low quality websites full of spammy linking, same content and poor user experience. WordPress is an amazing content management system and blogging platform out-of-the-box, but it does produce huge amounts of same content.

The days of large scale link exchanges and linking to unrelated, low-quality websites were unexpectedly ended by the Panda update. In former years, many bloggers would build low-quality sites with poor internal linking structure, few banner ads and quality pages taking up more of the pages, which were stopped by Penguin. Many bloggers, particularly personal bloggers, were left speculating what to do and how to monetize their blogs.

Certainly, the days of speedy and easy links are over, but this doesn’t mean there is any less value to link building. Actually, high-quality, appropriate links are prized more than ever. Before creating new links, it is very important to go back and fix your existing link profile. Start out by pulling a backlink report of your website. Go through each of the results, spotting any low-quality or unrelated links. Contact each webmaster to take out the links. If you cannot find contact information or the webmaster declines to remove the links, consider using Google’s new disavow links tool.

Now that you have got rid of all low-quality links pointing to your website, take a glance at who you are linking to. Many personal bloggers sell text link ads and sponsor posts for extra income. These days are nearing their end. Your PageRank is not only decided by inbound links, but also outbound links.

Unless implicitly stated by the advertiser, it is highly recommend adding the NoFollow feature to any paid links on your website. Let’s say you own a travel blog, and a travel company bought a sponsored post from you with the anchor text “cheap holiday travel packages.” You would change the markup for the link to look like this:

Cheap holiday travel packages

This will take away any value passed on from your website to the advertiser, and will aid your website stick to Google’s webmaster quality guidelines for link schemes.

Don’t panic, your blog can still be monetized. Think about signing up for Google’s display advertising network: AdSense. Offering display advertising alternatives is the safest way to continue monetizing blogs. Finally, Google wouldn’t offer it if it would hurt websites. Be cautious not to go beyond it with the display ads.

Websites with 50% or more advertisement saturation will be fined, so placement and ad quality will be key to allowing effective ads that will make you money. Think about looking into conversion optimization and a/b testing to find which ads carry out best in different spots on your website, and ensure to filter the types of ads that can be presented so they are applicable to your audience. YouTube videos can also be monetized, so reflect on starting a YouTube channel and incorporate video into your blog.

Though most link building practices have been blacklisted by Google, there are still a lot of ways to put up links to blogs. Instead of swapping links on lengthy links pages, reflect on exchanging guest posts with highly applicable blogs. Write high-quality, appealing content that other websites will want to reference with links. Sign up for Google Plus and set up Authorship.

Search for websites containing suggested blog lists relevant to yours, and ask about getting listed. Review products within your industry, and employ social media to let those companies know you assessed their products. They may include your review in their list of testimonials. Attend or exhibit at industry events which list attendees on the event’s website with links. Become a thought leader in your niche by building and promoting linkable assets like guides, white papers, ebooks, videos and best practices.

Setting up Your Blog for SEO

Optimizing WordPress blogs needs a few plugins and configurations to meet today’s industry standards. Start off by downloading and setting up a plugin called WordPress SEO. This is the best SEO plugin available for WordPress, and it has an import feature to import any settings from other SEO plugins.

Download and activate another plugin called W3 Total Cache. This is the best caching plugin available, and works in unison with WordPress SEO. W3 Total Cache will aid decrease page loading speeds by creating a cache of each page. Any time you mark a comment as spam, save a draft of a post, or click off the page editor, WP creates a duplicate copy of those pages.

Using the WP-Optimize plugin will cleanse all those unnecessary copies, which will save server space and accelerate your website. WP-PageNavi is another must-have plugin for optimizing your pagination by adding the rel=prev and rel=next attributes. This will help your website be indexed more efficiently and increase crawl depth.

To get more information click here. 

A Few More Quick Tips

Now that your website matches to today’s Google algorithm standards, there are a few other easy maintenance activities to bear in mind:

Always revise your version of WordPress and all plugins as soon as updates are obtainable. If you fail to stay abreast of updating plugins and versions, you may run into compatibility issues later down the road that will break your website.

Also, make an attempt to publish new content at least once per month. Google loves fresh content, and supports websites that are updated often. If you get lazy about posting frequently, your traffic and rankings will suffer.

One final piece of recommendation is to supervise your analytics and webmaster tool accounts at least once per month. This will aid you monitor technical issues that may arise as well as traffic drops. If you see any abnormalities or receive warning messages in webmaster tools, act on these issues in a sensible fashion.

Read more: WordPress Development in Auckland

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